LeadGen Crew

Intelligent lead generation and qualification powered by AI. Identify potential customers, qualify leads, and accelerate your sales pipeline.

Overview

LeadGen Crew is an AI-powered system that monitors your customer interactions to identify potential leads, qualify them based on your criteria, and seamlessly integrate them into your sales process.

By automating lead identification and qualification, LeadGen Crew ensures your sales team focuses on the highest-quality opportunities while never missing a potential customer.

Key Features

Intelligent Lead Identification

LeadGen Crew analyzes conversations to detect buying signals and potential leads:

Intent detection from natural language conversations
Identification of pain points and business needs
Recognition of budget and timeline signals
Detection of decision-maker indicators

Automated Lead Qualification

Score and qualify leads based on customizable criteria:

BANT qualification (Budget, Authority, Need, Timeline)
Custom scoring models based on your business
Fit scoring for ideal customer profile matching
Engagement level assessment

Lead Data Enrichment

Automatically collect and enrich lead information:

Contact details extraction (email, phone, company)
Company information and industry classification
Social media profiles and professional information
Technology stack and tool usage insights

Configuration

Qualification Criteria

Define what makes a qualified lead for your business:

Lead Qualification Settings:

Minimum Score: 70/100

Scoring Factors:
- Company Size: 10-500 employees (+20 points)
- Budget Mentioned: Yes (+25 points)
- Decision Maker: Yes (+30 points)
- Timeline: Within 3 months (+15 points)
- Pain Point Match: High (+10 points)

Required Fields:
- Email address (mandatory)
- Company name (mandatory)
- Contact name (recommended)

Language: text

Lead Routing Rules

Automatically route qualified leads to the right sales team members:

Routing Rule: Enterprise Leads
Conditions:
- Company Size > 500 employees
- Budget > $50,000/year
- Score >= 85

Action: Assign to Enterprise Sales Team
Notify: sales-enterprise@company.com
Priority: High

---

Routing Rule: SMB Leads
Conditions:
- Company Size: 10-500 employees
- Score >= 70

Action: Assign to SMB Sales Team
Notify: sales-smb@company.com
Priority: Medium

Language: text

Lead Scoring System

Default Scoring Model

LeadGen Crew uses a comprehensive scoring model out of the box:

Fit Score (40 points): How well the lead matches your ideal customer profile
Intent Score (30 points): Strength of buying signals and intent indicators
Engagement Score (20 points): Level of interaction and responsiveness
Timing Score (10 points): Urgency and timeline indicators

Custom Scoring Models

Create custom scoring models tailored to your specific needs:

Define custom scoring factors and weights
Set minimum thresholds for each factor
Create multiple scoring models for different products/services
A/B test different scoring approaches

Integrations

CRM Integration

Seamlessly sync leads to your CRM system:

Salesforce - Automatic lead creation and updates
HubSpot - Contact and deal synchronization
Pipedrive - Lead and organization management
Custom CRM - API integration via webhooks

Notification Setup

Configure real-time notifications for new qualified leads:

Notification Settings:

Email Notifications:
- High-priority leads: Immediate
- Medium-priority leads: Daily digest
- Low-priority leads: Weekly digest

Slack Integration:
- Channel: #sales-leads
- Message Format: Detailed (includes score breakdown)
- Frequency: Real-time for scores >= 80

Webhook:
- URL: https://your-app.com/api/leads
- Method: POST
- Headers: { "Authorization": "Bearer YOUR_TOKEN" }
- Payload: Full lead object with score and metadata

Language: text

Analytics & Reporting

Key Lead Metrics

Track the performance of your lead generation efforts:

Lead Volume: Number of leads identified per period
Qualification Rate: % of identified leads that meet qualification criteria
Average Lead Score: Mean score of all qualified leads
Conversion Rate: % of leads that convert to opportunities
Time to Qualification: Average time from first contact to qualification

Source Attribution

Understand where your best leads are coming from:

Lead source breakdown (website, email, chat, social, etc.)
Channel performance comparison
Score distribution by source
ROI analysis per acquisition channel

Best Practices

Tip: Start with a lower qualification threshold and gradually increase it based on sales team feedback. This helps you avoid missing potential opportunities while you fine-tune your criteria.

Align with Sales: Work with your sales team to define qualification criteria that match their ideal leads
Regular Reviews: Review lead quality and scoring accuracy weekly to optimize performance
Feedback Loop: Collect feedback from sales on lead quality to refine scoring models
Segment Leads: Create different qualification criteria for different products or customer segments
Speed to Lead: Set up instant notifications for high-priority leads to maximize conversion
Data Hygiene: Regularly clean and deduplicate lead data to maintain accuracy

Common Use Cases

Inbound Lead Qualification

Automatically qualify inbound inquiries from your website, marketing campaigns, and content downloads.

Trial User Conversion

Identify and prioritize trial users showing strong buying signals for sales team outreach.

Event Follow-up

Score and qualify leads from conferences, webinars, and other events based on engagement and fit.

Account Expansion

Detect upsell and cross-sell opportunities within existing customer conversations.

Lead Lifecycle Management

Lead Stages

LeadGen Crew tracks leads through the following stages:

Identified: Lead detected in conversation
Qualifying: Information being gathered and scored
Qualified: Met qualification criteria, ready for sales
Contacted: Sales team has engaged with the lead
Converted: Lead became an opportunity or customer
Disqualified: Did not meet criteria or not interested